Friday, 3 October 2014

Chronicle Trailer Analysis

Plot:
Following the shy and lonely outcast teenager Andrew Detmer, he decides to document his  high school life with a camera; using this as an escape from his abusive alcoholic father and bullying from school. His cousin Matt Garetty upon driving to school invited Andrew to a party however on the night, meeting up with school friend Steve Montgomery they decide to explore a mysterious hole in a field near the party after overhearing unusual noises. Venturing into the hole deep underground the 3 wake up the next morning with no memory and the footage lost from last night. The only thing they had gathered was from last night they had gained telekinetic abilities, with Andrew experimenting and eventually becoming the strongest of the 3. As time continues however Matt sees that Andrew is becoming too strong, endangering not only himself but others around him, causing their great power to bring their dark sides out.



The trailer and even the film of 'Chronicle' consists of a very long and unique style where the use and effect of cameras angles and shots can only tell the audience so much as the entire film is shot from a handheld camera despite a few exceptions of security cameras. This almost has the effect of the audience being a member of the group with Andrew, Matt and Steve, sharing the secret they all have. The camera furthermore represents the feeling of secrecy and mystery, being slightly cut off from the rest of society.
Although the way the key plot points was given away in the trailer ,very much like 'Carrie', it still left a lot of curiosity for the audience to go off of as the subject of the telekinesis and super human abilities are a big success in the film industry, having a hug hit if done correctly. This also comes into play with the choice of camera movement playing a huge part in telekinesis power and how more realistic the powers the more successful the theme of the story is. With Telekinesis plot points being exposed the curiosity is still peaked as to how these characters lived with these powers and what made Andrew turn to use his powers against others; In comparison to How Carries situation was exposed and how she reacted being revealed within the trailer instead of teasing the audience with what she might have done.




the trailer and even the film Chronicle consists of a very unique style where the use and effect of camera angles and shots are limited to what they can tell the audience as the entire film is shot through a handheld camera despite numerous security cameras, almost in the way that the film ‘Clover field’ was filmed. this almost has the effect of the audience being a member of the group with Andrew, Matt and Steve, sharing the secret that they all have. the camera can furthermore represent the feeling of mystery and being secretive, as if cutting off from the interaction of society and perhaps keeping to themselves instead of risking exposing their secret.


Although the way the key plot point was given away in the trailer ,very much like Carrie, it still left a lot of curiosity for the audience to grab onto as the subject of telekinesis and super human abilities are a big success in the film industry if done in the correct way. further more the superhuman power being present in films other than super hero or marvel films creates even more of a success as it leave the audience on the edge as to what the film might contain or play out, if not following the generic superhero conventions that most films that present this power has. This also comes into play with the choice of camera movement playing a huge part of the telekinesis power and how the more realistic the power is the more successful and well received the film is. This choice was obviously well perfected as well as the marketing scheme for the film playing a huge part in presenting the trailer as the box office shows the opening weekend in taking $22,004,098 and overall grossing $64,572,496;  nearly 5 ½ more than the original budget for the film.
With the telekinesis plot point being exposed through the trailer the curiosity is still present as to how the characters have lived their daily lives with these powers and what originally made Andrew turn to his darker side as shown in the trailer or if it was even Andrew at all doing this out of his own free will.





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