Evaluation question 4

How did you use media technologies in the construction and research, planning and evaluation stages?

While undertaking research to influence my media product as well as the planning stages to have a solid foundation and avoid plot holes as well as following the correct conventions to appeal to my target audience I experimented with a wide range of technologies to aid my process. 

For the majority of my research I used videos, prezzie and power points to develop my presentation of research, having text alongside an analysed trailer enhanced the analysis on screen and being able to see the visuals as well as the explanation strengthened the point being made. The power point and prezzie was an easy way to present my findings as well as organised planning, being diverse, quick and easy to use.

For my audience feedback in order to get answers in quickly and easily to sort through I distributed my questionnaires on google document, being able to click the 'share' button and enable anyone with the clink to view the document as well as edit in their answers, copying and pasting a template into a new document to send to another person. This was implemented instead of the typical survey monkey in order to have more detailed and focused answers as well as questions, targeting a more smaller and detailed group rather than a wide uncontrolled amount of answers.


In order to gain many of the effects for the trailer, contributing to the chosen genres, I decided to morph Soul's voice in order to give off a more demonic and outer world voice to immediately indicate the audience that he wasn't human as well as to attempt to create an unsettling and sinister sounding characters to fit the horror aspect. To achieve this I duplicated the sound clip on Audacity and added an echo the the first layer as well as lowering the pitch on the second duplicate while making the pitch slightly higher on the original. Then I selected the reverb effect to exemplify the echo effect while also having an extra ghostly voice in the background which is usually the effect given if a character is in a large or echo y room, instead taking advantage of it in a demonic and morphing aspect. The result turned out a success and compared to the original brings much more from the character.

For the editing process I used Sony Vegas knowing it's diverse range of effects and manipulations of footage I could take advantage of to exemplify my horror and thriller conventions. This was particularly shown through the overlays with 'Contrast / brightness/ as well as /cool/ overlay to create a more toned down colour scheme to fit the seriousness of a thriller setting.

In order to exemplify the setting of the institute and the security Demi placed around Faith I also set up a security camera Point of view shot with a simulated overlay in order to make the quality of the camera appear more static and close to a real monitoring camera.